Dirty Donny's

Dirty Donny's came to me with a bold idea: doner kebabs for those who love indulging in food filth.

Collaborating with Pointless Illustrations, we developed a character that personified this ethos. Inspired by 1970s playboys, Donny became the face of late-night cravings, with a taste for dripping kebabs and fully loaded fries.

The brand identity, rooted in 70’s nostalgia, also draws inspiration from the phone box call girl cards of the 80s. The layered devices sensor the kebabs, hinting at the naughtiness of the product as we 'catch people in the act' of indulgence.